Google Ads - Important Changes November 2021
There are more changes and updates to the Google Ads platform that continue to keep everyone on their toes. Are you up to date with how Google Ads...
If you manage your own Google Ads, you need to review your current Expanded Text ads and ensure the ad copy is evergreen. This means you need to remove any date specific messaging (2022) or seasonal activity (“great time for solar this Autumn”).
If we manage your Google Ads account, you don’t need to do anything! We will manage and optimise your Google Ads account and prepare for any upcoming changes and implications.
Additional information and resources can be found in Google support:
Alternatively feel free to contact the XEN team with any questions or concerns.
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