Google Ads Retiring Expanded Text Ads in June 2022

What does this mean for you?

If you manage your own Google Ads, you need to review your current Expanded Text ads and ensure the ad copy is evergreen. This means you need to remove any date specific messaging (2022) or seasonal activity (“great time for solar this Autumn”). 

If we manage your Google Ads account, you don’t need to do anything! We will manage and optimise your Google Ads account and prepare for any upcoming changes and implications.

Where can I find out more?

Additional information and resources can be found in Google support:

• About expanded text ads
• Reminder: support for the creation and editing of expanded text ads will end on June 30, 2022:

Alternatively feel free to contact the XEN team with any questions or concerns.