2 min read
XEN Solar: Aug 31, 2021 7:55:27 AM
Email marketing is not dead. We have found that solar dealers have continued to get great open rates and click through rates on email campaigns all throughout the current pandemic. The secret? Content of course. Let's explore some ways to ensure...
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2 min read
XEN Solar: Aug 12, 2021 9:11:48 AM
The HubSpot CRM Starter Suite has a great offer and we're encouraging all of our solar dealers to consider taking it up.
1 min read
XEN Solar: Jun 4, 2021 4:48:22 PM
In highly competitive industries such as the solar industry, it's absolutely vital that leads be contacted as soon as possible. A lead that hasn't...
2 min read
XEN Solar: May 3, 2021 9:00:00 AM
UTM parameters are tags you add to URLs to track your campaigns more accurately. When someone clicks a link with UTM parameters, the tags are sent...
2 min read
XEN Solar: Apr 27, 2021 11:32:21 AM
If your research shows that there are plenty of eligible and motivated leads in your service area then having great content on your site will help...
4 min read
XEN Solar: Mar 26, 2021 1:17:38 PM
SKAG stands for Single Keyword Ad Group.
2 min read
XEN Solar: Mar 18, 2021 8:43:09 PM
If your solar company doesn’t have a website, you might as well not exist, at least as far as most customers are concerned.
2 min read
XEN Solar: Mar 18, 2021 8:42:59 PM
Solar dealers are focusing on digital marketing in order to be found and grow their business. It is highly likely that your ideal customer will do...
2 min read
XEN Solar: Mar 18, 2021 8:42:46 PM
Do you know where your ideal customers are sourced from? Using this insightful information will help you find more customers of the same type and who...
2 min read
XEN Solar: Mar 18, 2021 8:42:37 PM
As you consider the marketing efforts of your solar power company, how much attention have you given to Facebook ads? Perhaps you have tried out some...
3 min read
Tara Connolly: Mar 16, 2021 2:33:44 PM
An explainer on what's going on with Facebook Ads and iOS 14 updates - and what you need to do to ensure minimum impact on your Facebook advertising.
2 min read
Kylie Browne: Mar 12, 2021 1:07:09 PM
The mighty Google gurus have been messing with the formula again and recent changes have caused a stir. Are you up to date with how Google Ads has...