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Case Studies

Find out why growing solar dealers, installers, and suppliers partner with XEN Solar to scale their business using HubSpot.

CASE STUDY 1

Solar company in VIC

Solar Case Study 1

CASE STUDY 2

Solar company in NSW

Solar Case Study 2

CASE STUDY 3

Solar company in WA

Solar Case Study 3

CASE STUDY 1

Solar company in VIC

BACKGROUND

  • Solar company in Victoria
  • 5-10 employees
  • No sub-contractors
  • In operation for more than 10 years
  • Solar CRM: Open Solar

PAIN POINTS

  • Manual hand off between leads and sales
  • Inefficiencies in onboarding new sales reps
  • Lack of visibility in lead activity and sales rep contact
  • Friction through the sales process

OUTCOME

  • Automated sales and marketing hand off
  • Efficient onboarding processes to scale the sales team
  • Deep dive into deal and pipe management

SOLUTION

HubSpot Tools: Marketing Hub

CASE STUDY 2

Solar company in NSW

BACKGROUND

  • Solar company in NSW
  • 15+ employees
  • No sub-contractors
  • In operation for more than 8 years
  • Solar CRM: Pylon

PAIN POINTS

  • Lack of visibility on what marketing campaigns are driving leads
  • Too much reliance on excel spreadsheets for sales and pipeline management
  • Lack of visibility of lead activity and sales rep contact
  • Manual admin and double-handling

OUTCOME

  • ROI on marketing spend visible, improved and justified marketing decisions
  • One central source of truth without using excel spreadsheets
  • All team members with access -permission access scaled
  • Smoother deal process and pipeline management

SOLUTION

HubSpot Tools: Marketing Hub and Sales Hub

CASE STUDY 3

Solar company in WA

BACKGROUND

  • Solar company in WA
  • 5+ employees
  • No sub-contractors
  • In operation for more than 10 years
  • Solar CRM: Pylon

PAIN POINTS

  • Lack of processes for admin team and sales reps
  • No digital marketing presence
  • Don’t know what the cost per lead is
  • Too slow in responding to leads and therefore losing prospects

OUTCOME

  • Trained sales reps to manage pipelines for efficiently
  • One central source of truth for the whole team
  • All team members with access - permission access scaled
  • Smoother deal process and pipeline management

SOLUTION

HubSpot Tools: Marketing Hub and Sales Hub

Efficiency and process experts

We're experts in all areas of solar efficiencies, processes and digital marketing. We've worked with small, medium and large solar companies since 2014.

 


 

Focussed on high quality

We work exclusively with solar dealers who embrace high-quality components and deliver high-quality support.

 


 

Optimized for results

We track everything for you, so we can optimise results, test new tactics and grow your business.

Craig and Kylie have been very professional from initial consultation, and setting up to implementation, they have delivered fast and well-planned digital marketing activities that have improved our leads. We work with them on social media management and lead generation using Facebook paid ads and Google ads. They understand solar, are responsive and adapt to the needs of our brand.
Damien Slaven
Damien Slaven
Soltek Energy
Craig and the XEN Solar team have been brilliant to work with and have proven that their professional and strategic plans to increase our online presence and to drive further enquiries have been hugely successful. The XEN Solar team are forward-thinking experts who have continually explored new ideas and are always striving to deliver the very best solution for us. We would highly recommend XEN Solar to any business in the industry especially if you're looking to take the next step in growing your brand and business!
new-gstore_logo-white
Matt Russell
G-Store
Thank you to Kylie from XEN, she and her team did a great job of updating our website. As none of us have any website knowledge, we needed a trusted company to update our products. Kylie managed to visualise my expectations to the point, and the outcome was actually better than expected. Thank you!
Solar Powered Homes
Robert
Solar Powered Homes
We initially engaged XEN to assist LG Solar & Energy to improve our LG Energy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads. With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success. It has been a vital part of our 35% sales growth , compared to last year. We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.
Markus Lambert
Markus Lambert
LG Energy
From our first dealings with Kylie and her Team at Xen Solar, we were relieved to have found a Team that were efficient and able to take the lead with the construction of our new website, after liaising with us to understand our aesthetics and content requirements. The Team were extremely patient and understanding and met our often difficult time schedules, to gain the input from both Directors.The end result is the brief has been met, with minimal remaining input required from us, and a great platform to move forward with further marketing with Xen planned to compliment. It is rare to find a Company who delivers exactly what they promise, on budget, it has been a pleasure to deal with Kylie and the Team.
albany-solar-logo
Justine
Albany Solar

Our Values

Efficiency

We seek the optimal way to do every process. The path to efficiency requires taking initiative.  

We value learning from mistakes, taking the initiative, and improving efficiency much higher than the comfort of safe observation.

If there’s a better way to do something, we discover it.

Honesty & Integrity

Honesty means we respect the other person.

Whether a colleague or a client.

Honesty can be uncomfortable. It takes effort.

Usually it pays off. Sometimes it doesn’t.

We accept the risk.

Personal Growth

We strive to be learn-it-alls.
We avoid know-it-alls.
We're curious.

We work to make an impact.

Speak to HubSpot experts with solar knowledge

If you're wondering how HubSpot can help your solar business get in touch today.

 

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